Gavin Mulligan Writer

GavinWritesWellness

Health and Wellness Copywriter and Social Media Manager

Are you looking to build your wellness brand? Do you have a product or service you want to help people with? Are you trying to grow an online presence but just can’t find the time?

This is where I can help.

Hi, I’m Gavin.

I simplify growth for wellness brands by cultivating an online social presence that creates connections with your audience.

I’ll help you realise your brand’s potential and position you in a light which aptly reflects your mission to help others.

What You’ll Get

  • More customers

  • More leads

  • Clean, concise, empowering SEO-driven content

  • Higher Google rankings

  • Business growth

  • Increased online presence

  • More social media followers

  • More time to spend growing your business

  • Customer loyalty in a changing marketplace

  • Authority as a leader in your field

Freelance Irish Copywriter

Why Work With Me?

Every brand uses copywriting. Not every brand uses it effectively.

That’s where I come in. I use words to educate and entertain readers, nurture lasting connections and inspire informed purchases.

To succeed in the well-being world, you need to build trust and credibility.

You also need to positively position your brand as an industry expert. This will yield you results.

I’m committed to staying abreast of the latest trends within my craft and the world of wellness.

The result is a skillset which is tailormade to connect you with the people you want to reach.

Don’t just take my word for it. You can see what others have said below.

  • Joe Bannigan, Head of Sales, VIGO Ireland

    “When we came to Gavin, we had a stagnant, underperforming Instagram account. Gavin evaluated our previous performance for us and brought fresh, innovative ideas that resonated with our target audience. It’s brought back growth and has begun to build a loyal community which is working wonders for promoting our range of health drinks.

    His content strategy and ideas have improved brand health, raising brand awareness and increasing genuine engagement from the health and wellness community here in Ireland.

    From day one, Gavin has been on the ball. He’s extremely easy to work with and communicates with clarity. What I love the most is that he genuinely seems to care about our team and brand and wants to see us succeed. This is evident in his proactive approach to work, and how he gives us multiple options for each plan. His research skills are meticulous and he understands the pros and cons of the competition in our niche, creating stellar plans from them.

    I’d recommend using Gavin for any companies looking to build their brand awareness to social platforms, create a community, or build a following and awareness from content which connects with humans.”

  • Eimer Daly, Dalywellbeing, Podcast Host and Content Creator

    I cannot express enough gratitude for Gavin’s assistance in helping me create and refine my social media strategy. Before collaborating with Gavin, I struggled to clarify my brand identity while integrating it with my focus on health and well-being. I came to Gavin with a loose idea to create a podcast that chats to various people. It was a vague idea, and I needed to find something to help set me apart.

    Enter Gavin. He stepped in and created my approach by constructing a comprehensive content calendar that simplified my workflow while injecting authenticity into the content itself. He helped me come up with a wide range of content ideas for the podcast and gave me insight on which he thought would work best.

    Gavin’s expertise shone through as he developed a plan and outlined strategies to actively engage with my audience across multiple platforms. Working with him felt like brainstorming with a close friend, and before long, I was witnessing these ideas transform into results.

    Gavin’s approach is supportive. He is always a phone call away to offer guidance, advice, and insight. What’s more, he was eager to celebrate my wins, too, which was a great confidence booster!

    I highly recommend working with Gavin if you have ideas that need to be implemented or if you feel you need more to join your own. Sitting down with Gavin is a nonjudgmental environment and is the perfect springboard to achieving your goals. Thanks for everything, Gav, and I look forward to working on season 2 together!

  • Lynn Gackowski, Senior Content Manager, Quad

    “Gavin is an exceptional writer, content strategist, and problem-solver. His copy transforms marketing messages into lively and engaging content pieces.

    I had the pleasure of hiring Gavin to help me on several projects for a prominent Fortune 500 client. He took the lead on a social media monthly content calendar, developing the copy across multiple social media platforms. His approach was experienced beyond his tenure as he effortlessly navigated the client’s brand voice while still creating conversational and channel-targeted copy.

    Gavin is a highly astute writer who is able to prioritize multiple projects on tight-turn timelines.

    His attention to detail is unparalleled. As an Irish-based professional accustomed to British English, he ensured his copy was written according to American grammar styles as the client was an American-based company. He’s truly a self-starter who edits his own work for precision and accuracy.

    Gavin would be an asset to any team, especially one who is looking to gain not only a writer but a strategic thinker and marketer.”

  • Gary Redmond, CEO, BusterBox

    "Gavin is a brilliant content creator and SEO expert that really helped us to produce targeted, relevant content for our brand. Before working with Gavin we had a dead blog with no SEO or content strategy and Gavin helped us in every area of the process such as keyword research, content planning and producing SEO-optimised articles. The content Gavin produced for us is now starting to get us organic traffic consistently. Gavin is professional, diligent and flexible to our changing requirements and I couldn't recommend him enough.”

  • Shane Doherty, Founder, Little Reds Hot Sauces

    We worked with Gavin for a number of months and he helped us with a wide range of activities, from copywriting to video creation and social media channel management. We cannot recommend him or his services enough. Gavin always went above and beyond and the amount of time, effort and research he puts in is crazy. You would genuinely think he has a team behind him for the quality of work he puts in.

    He has never let us down or failed to deliver. His creative vision and eye for detail are very impressive and it really helped us to achieve our goals, grow our accounts, improve engagement and add brand value while building a community of loyal followers and customers. We are constantly going back to him to get his opinions on different projects and he’s always willing to help, even when he moved country!

    12/10. We definitely recommend and we will be working with him again in the future, thanks for everything Gavin!

  • Robbie Phelan, Founder, Factory 44

    “I recently had the pleasure of working with Gavin, and I must say, I was thoroughly impressed with his copywriting skills. Gavin is a highly skilled copywriter who possesses a unique ability to capture the essence of any product or service he is writing about and convey it in a way that is engaging and persuasive.

    Overall, I would highly recommend Gavin to anyone in need of a talented copywriter who can deliver high-quality copy that drives results. His expertise and attention to detail are truly unmatched. I look forward to working again with him in the future.”

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